Team White Dwarf

Small but mighty, dedicated team of creative minds and strategic thinkers.

More than a team we are family

Achieving greatness is easier with a strong, supportive team behind you.
Tim Goodwin

Marketing Strategist

Nicole Goodwin

Marketing Operations Manager

Sam Parrish

Marketing Campaign Manager

Alex Goodwin

Marketing Execution Specialist

Nicole Goodwin

Marketing Operations Manager

Nicole brings a wealth of expertise in crafting unforgettable experiences, honed over a decade of working in travel, hospitality, and the experience economy.

With years of firsthand experience creating meaningful and memorable journeys for guests, Nicole now applies that same care and precision to help businesses build standout brand experiences. 

Her entrepreneurial journey has also spanned several successful ventures, giving her the insight and drive to support business owners in realizing their vision.

What Nicole Does At White Dwarf Marketing:

  • Operations & Strategy: Nicole seamlessly blends strategic planning with operational excellence, ensuring that our clients’ marketing plans are not only visionary but meticulously executed.
  • Customer-Centric Approach: Drawing on her hospitality background, Nicole knows how to design impactful, client-centered experiences. She brings this perspective to every project, ensuring that your brand connects deeply with its audience.
  • Entrepreneurial Insight: As a seasoned entrepreneur herself, Nicole brings a hands-on understanding of the challenges and opportunities business owners face, helping to guide each brand’s journey with empathy and expertise.
  • Your First Point of Contact: Nicole will be your main contact at White Dwarf, ensuring that every engagement begins with clarity, understanding, and a solid foundation for a long-lasting partnership.
 

With Nicole at the helm of operations and client experiences, your brand will benefit from her knack for blending strategy with a personal touch, creating memorable experiences that leave a lasting impact.

Nicole brings over a decade of entrepreneurial success and a rich background in the travel and the experience economy crafting unforgettable experiences for guests.

Tim Goodwin

Marketing Strategist

Tim left the corporate world 15 years ago to forge his own path, diving headfirst into digital marketing and building successful businesses by mastering organic growth and viral content. With a background in running his own service-based business, Tim has hands-on experience and a deep understanding of what it takes to stand out and grow sustainably. He’s spent years refining strategies that reduce the need for paid advertising, focusing instead on content that connects and drives real engagement.

What Tim Does:

  • Organic Growth Strategies: Tim empowers clients with strategies to scale their brands organically, minimizing reliance on paid ads and focusing on lasting growth.
  • Content That Connects: Known for creating content that resonates and goes viral, Tim understands how to capture audiences and build loyal followings.
  • Hands-On Experience: With years of entrepreneurial experience, Tim brings practical insight and a proven approach to help businesses thrive.
  • Sharing the Playbook: In 2024, Tim is opening up his proven playbook, offering clients the same powerful strategies that fueled his own success.

With Tim’s expertise, your business will gain the tools and strategies to make an impact, grow sustainably, and keep marketing costs down—all while building a brand that truly resonates.

Stop overcomplicating marketing. Grab my playbook, and let’s make it work for you—no fluff, just real results.

Sam Parrish

Marketing Campaign Manager

Sam is White Dwarf’s resident socialite and social media dynamo. While some might mistake her for an influencer, Sam is anything but—she’s the mastermind behind our campaigns, making sure every post, story, and ad lands with precision and purpose. With an eye for what’s trending and a knack for connecting with audiences, Sam takes the strategic vision and brings it to life, managing campaigns that truly resonate.

What Sam Does:

  • Campaign Planning & Execution: Sam translates the big-picture strategy into campaigns that are meticulously planned and seamlessly executed across all channels.
  • Social Savvy: From social media to digital ads, Sam knows where and how to reach your audience, ensuring consistent messaging and maximum engagement.
  • Real-Time Optimization: She tracks campaign performance in real-time, adjusting on the fly to make sure each campaign delivers.
  • Audience Connection: Sam is all about making your brand relatable and relevant, building lasting connections that go beyond the typical marketing push.

"Social isn’t just media—it’s where people connect with your brand. Let’s make those connections count." – Sam Parrish

Alex Goodwin

Marketing Execution Specialist

Alex is White Dwarf’s go-to marketing machine—a Gen Z powerhouse with his finger on the pulse of trends and tech. Far from just keeping up, Alex keeps us ahead, integrating AI, automation, and innovative systems into our campaigns to make marketing smarter and faster. Alex thrives on turning big strategies into efficient, actionable steps, ensuring that every campaign is executed seamlessly and hits the mark.

What Alex Does:

  • Campaign Execution: Alex takes strategic plans and brings them to life, handling the hands-on rollout across digital platforms, social media, and paid ads.
  • AI & Automation Savvy: With a deep understanding of AI tools and marketing automation, Alex optimizes content and processes to ensure campaigns run efficiently.
  • Trendspotting & Relevance: He keeps us fresh by spotting trends early, making sure our clients’ campaigns are not only current but ahead of the curve.
  • Performance Tracking & Adaptation: Alex monitors metrics closely, fine-tuning campaigns in real-time to maximize engagement and drive results.

"Marketing isn’t about luck; it’s about using the right tools, trends, and timing to stay ahead." – Alex Goodwin

Your future team

Experience the magic of collaboration with our team. Contact us to discuss your project.

Our team brings creativity, passion, and expertise together to make your vision a reality. 

Whether it’s a website, branding, social media assistance or digital marketing, we’re here to collaborate with you every step of the way. Let’s create something extraordinary—reach out to discuss your project today!

White Dwarf Origins

Fifteen years ago, Tim sacked his boss and threw himself into the world of digital marketing, building successful businesses on the strength of organic growth strategies, viral content, and a relentless commitment to hacking the digital landscape.

Meanwhile, Nicole was crafting unforgettable experiences in the travel and hospitality industries, later translating that expertise into creating brand experiences that resonate deeply with audiences.

Both seasoned entrepreneurs, Tim and Nicole have spent over a decade honing their skills and growing ventures from the ground up.

Together, they created White Dwarf with a mission to share these same game-changing strategies with small businesses on their entrepreneurial journeys.

Tim and Nicole know firsthand the challenges business owners face, and they’ve built White Dwarf to be a trusted partner, offering the tools and strategies to help clients reduce dependence on paid ads, connect meaningfully with their audiences, and scale sustainably.

Why We Do It:

At White Dwarf, we’re passionate about making high-impact marketing accessible to local businesses, empowering them to thrive in a competitive landscape.

With Tim’s expertise in organic digital strategy and Nicole’s background in crafting customer-centric experiences, our goal is to build a strong local team of marketing experts dedicated to helping businesses like yours achieve growth that lasts.

Whether you’re looking to deepen your brand’s presence or drive new customers without constantly pouring money into ads, White Dwarf is here to ignite your entrepreneurial spirit and turn big dreams into reality.

Join Us

Interested in joining our team?

If you like what we are doing, we are open to applications from proactive team players. Partnerships with freelancers, other design and development agencies and more. 

Based on the Gold Coast, with roots and customers in Brisbane, Sydney we serve Australian small to medium enterprises.